Similarities Between Email Signatures and Tequila

Posted by Bailey Roberts on June 6, 2016

In conjunction with the theme ofa recent post from our CEO, Dan Hanrahan, featuring Sigstr’s very first product launch dubbed “Tequila Cinco”, and the beginning of frozen margarita season (otherwise referred to as “summer”), I thought this topic was not only warranted but necessary.

I digress.

Why are email signatures similar to tequila?

Let’s say that you had one bad experience with it and now you never want anything to do with it ever again. Sound familiar?

Why? Let’s explore what could have caused a poor first experience and see how we can remedy your aversion to tequila (and email signatures).

1. You went with the cheap stuff.

If you are looking for a pain-free experience, you need to stick with top shelf products. In a recent blog post by George Easton entitled “Make Gmail Company Signatures Easy with Sigstr”, Easton states that Sigstr’s “simplicity, more full-featured marketing Campaigns, and excellent phone support with a personal touch” makes Sigstr a top shelf product in the professional email signature templates realm.

2. You did too much too fast.

A simple Google search for “cool email signatures”, “best email signatures” or “email signature examples” will yield upwards of 800,000 results. If you take inspiration from several different examples, you may end up with an email signature with multiple fonts, cursive sign offs, inspirational quotes, social icons, logos, images and hyperlinks, which are overwhelming when used all together. We have created a best practices document that will have you setting up professional email signature templates in no time.

3. You didn’t ask for help.

I am no stranger to the “I must do everything myself” logic. I have never read a manual or a “how to” guide. Learn by doing. I get it.

However, do not leave your organization’s email signatures up to chance. Our goal is to simplify the process and provide our customers with consistently branded, rock star email signatures.Updating employee signatures is notoriously time-consuming and compliance is not guaranteed. Sigstr has built a powerful tool to maintain consistent branding, manage all contact information and ensure total compliance. In addition, we have assembled a team of absolute customer success savants (bartenders) to assist in the creation and management of your professional email signatures templates (top shelf tequila).

Our client success team exists to help you pick out the perfect tequila for you that best compliments your specific wants and needs (and help you finish the bottle, too, if you so choose to share). We have our very own Email Signature Designer, Michael, that will help you find the best format for your brand and build out incredible, eye-catching call-to-action campaigns that unlock the powerful marketing potential your employees emails hold. You can check out some of Michaels incredible designs here.

4. You forgot the lime and salt.

Email signatures by themselves are like tequila without the lime and salt. For us, our lime and salt is our Campaign piece. Sigstr Campaigns allow you to highlight your latest marketing content in every touch point your employees have with your customers, prospects, peers and vendors alike through your most vital channel of communication: 1 to 1 emails. Sigstr, much like the combination of tequila + lime + salt, is the perfect combination of a cohesively branded signature and an engaging call-to-action campaign. After initial setup, any Campaign you create will automatically update across your entire organization anytime a new Campaign is activated. Need some Campaign inspiration? Here are some of my favorites:

So when you’re contemplating taking another sip of email signature marketing, remember this:

• Spend the extra cash and invest in a top shelf product. It will save you the headache and you will feel better about your decision tomorrow when your entire organization has beautiful, consistently branded professional email signature templates.

• Don’t overindulge – skip the Comic Sans and the hot pink inspirational quote. Keep your signature sleek and simple.

• Ask for help – our client success team can help you build out a comprehensive email signature design that works best for your team.

• Don’t forget the lime and salt. An eye-catching call-to-action design transforms your email signature from a place holder to a new marketing channel. Capitalize on this previously unused space by implementing Sigstr Campaigns.

See how organizations like A&A have achieved 20x ROI after implementing professional email signature templates with Sigstr:check out their case study here.

And if you need a new recipe for your next tequila drink, check out the “Sigstrita”.

7 Clever Tips to Boost Your Business Services Brand: Tip #4

Posted by Drew Kelley on May 5, 2016

If you lead or are a part of a business services company, you have a unique challenge as you don’t have a physical product. Instead, you offer superior services or solutions and you rely heavily on the relationships that your sales and customer success teams build. You have created a successful company on your people and your brand, and as such, your brand is incredibly important to you.

We’ve created an ebook that details 7 clever ways to boost your business services brand with email signatures, and today we’ll highlight clever tip #3.

Sigstr created an ebook that details 7 clever ways to boost your business services brand with the best email signatures, and today we’ll highlight clever tip #4.

Download a complimentary copy of the ebook “7 Clever Tips to Boost Your Business Services Brand” to get access to the other tips now, or check back next week for clever tip #5.

Clever Tip #4: Don’t Mass Market to Your Target Market

Product companies sell to the masses through large scale advertising efforts. Trying to follow in the footsteps of these companies, many service firms attempt to first build their brand by advertising through traditional channels like tv, radio, and billboards. But for a service brand, this can be a waste of time and money. It’s not targeted to your specific audience and it costs too much (given the likely return).

The dynamics of brand implementation are just different for service companies. Business service companies need consistent articulation of their value proposition across all touch points of the marketing and sales process.

While catchy jingles during primetime tv might work for a product company, they are simply inappropriate for a business services firm. But the right marketing program, that “touches” your prospects regularly with highly targeted messages will increase awareness and recognition. So the next time you call to schedule a meeting, they’re more likely to take it.

Ready for the Clever Tip?

Consider using a remarketing strategy (such as Google AdWords) for those that visit your website or landing pages. Because you are remarketing to people who have already shown an interest in your services, you get more bang for your advertising dollar. Each additional impression increases the chances that you will gain a new purchase, and even existing customers benefit from being regularly reminded about your business services brand.

Read More & Get Started

Get access now to the rest of the clever tips by downloading the ebook entitled, “7 Clever Tips to Boost Your Business Services Brand”.

This week’s clever tip is brought to you by Sigstr. We help you build the best email signatures that you can standardize across your entire oranization. Sign up now and start your free 30-day trial today to begin building professional email signatures.