Founded in 2012 and based in Detroit, LevelEleven is a sales performance platform used by VP’s of Sales & Marketing at tech companies and across many fast-growing industries where the sales role is fundamental.
Named by Salesforce as one of the “Top 8 Apps to Help Your Sales Soar,” the software helps sales teams sell more by keeping salespeople focused on the behaviors that matter. Sales managers simply identify key sales behaviors and set daily, weekly and monthly goals to motivate reps. When performance falls out of line, LevelEleven creates real-time, high-impact leaderboards to rapidly spike behavior and rally any team.
The LevelEleven team began using Sigstr as a way to promote the company’s most important initiatives through its own team by automatically including a call-to-action at the bottom of every single employee email sent (think Gmail). The platform gives Kristy Sharrow, LevelEleven’s Marketing Director, insight into how each Sigstr Campaign is performing so she can monitor the results in real-time and adjust accordingly for the next campaign. In addition, Kristy can divide Sigstr users into groups or departments and use different campaigns across sales, marketing, administration, customer success, and other departments.
Check out LevelEleven’s most recent Sigstr Campaign promoting their newest ebook, “Why Modern Sales Leaders Drive With KPIs”.
A true champion of the Sigstr platform, Kristy had this to say about the partnership:
We look forward to seeing what results LevelEleven will continue to experience with the power of email signature marketing! Want to try email signature marketing for your organization? Start your free 30-day trial here: https://app.sigstr.com/users/sign_up
For more testimonials and case studies from other SaaS companies, read more:
Return Path is a global Data Solutions Provider that helps the world’s leading companies promote and protect their brands. Every minute of every day, their clients and partners trust their data and insights to help them build closer, safer, and smarter relationships with their customers.
Opportunity
As Return Path is a large, global organization, the company had a difficult time controlling employees’ email signatures. Return Path needed a solution that would allow one person to easily manage all employee signatures, while also tracking and optimizing the success of email signature marketing campaigns across all of their employees.
Solution
Return Path began using Sigstr, an employee email signature marketing platform, in February, 2015 as a way to control branding on all sales and marketing emails, as well as promote the company’s most important initiatives and content and measure the campaigns that are most effective. Allison Winkle, Digital Marketing Coordinator, took over as the Sigstr admin in July, 2015 and manages the platform across its 100 global employees in sales and marketing.
One of the first campaigns Allison ran was to promote the Return Path World Tour – Return Path hosted events taking place around the world. The Sigstr campaign directed those who clicked on the image to a specific landing page with further details about the events.
As a high growth SaaS company, you care a LOT about retention and account growth for your current customers, as well as scaling your MRR and ARR growth rates of attracting new customers and logos. In order to accomplish your lofty goals each month, quarter and year, you’re likely investing heavily in mass email marketing, digital marketing channels and event marketing as a way to capture interest and educate your audience about your technology. But how are you leveraging the thousands of one-to-one business emails (such as Gmail or Outlook) your employees are sending directly to prospects, customers, industry influencers, and technology partners?
Did you know each of your employees likely send about 10,000 one-to-one emails annually? Multiple that by how many employees you have, and that’s a LOT of personal email. And best yet, each email sent represents an opportunity to drive awareness and engagement for your events, content marketing assets, and marketing campaigns to your most engaged audience: those that are interacting with your employees on a 1:1 basis – not through a mass marketing play.
Top SaaS Brands Trust Sigstr to Power Email Signature Marketing:
Leverage Email Signature Marketing Campaigns at Your SaaS Company:
Account Growth & Retention:Keeping your current customers happy is key to success for SaaS companies.Use email signature marketing campaigns across your customer success, services and account management teams to shareproduct release notes, new product or service announcements, and inspiration and best practices on how to be successful using your SaaS product
New Customer & Logos:New customer acquisition is critical to your company – and every month and every quarter your targets keep increasing, but your number of sales reps may not be.Include email signature marketing campaigns for your new business sales and sales development teams to showcasenew customer case studies, ebooks and reports, upcoming educational webinars, infographics, and explainer Videos
Talent Recruitment:Your HR and talent recruitment teams are competing against many other SaaS companies – some maybe a lot larger than your company with a greater history of success. Your HR team is on the front-lines and need as many tools as possible to showcase your awesome company culture, growth, and vision for the future. Make sure your recruiting team is using their email signatures to showcase your brand, culture via a video by your CEO or other employees, and press releases and company growth stories.
As a SaaS company, you know how important events and relationship building is to your industry. You invest a lot of dollars and time into booths, hosting customer events, and putting on webinars. But none of that matters unless you’re able to connect with the right attendees. Did you know that the promotion of events is actually the highest converting kind of Sigstr campaign? We’ll show you how Return Path uses Sigstr to promote their important company events below, or check out the full case study.
Return Path Use Case:
Return Path needed a solution that would allow one person to easily manage all employee signatures, while also tracking and optimizing the success of email signature marketing campaigns. Return Path began using Sigstr as a way to control branding on all sales and marketing emails, as well as promote the company’s most important initiatives and content. One of the first campaigns promoted the Return Path World Tour – Return Path hosted events taking place around the world. The Sigstr campaign directed those who clicked on the image to a specific landing page with further details about the events. During the 3 months that Return Path promoted the events, the campaign was displayed over 150,000 times and resulted in over 1,900 clicks with several registrations a direct result of the Sigstr campaign!
Want to check out the power of employee signature marketing for your own SaaS company? Sign up for a free 30-day trial of Sigstr.
